With the India vs Australia ICC World Cup 2023 final being played in Ahmedabad today, express delivery companies like Zepto, Blinkit and Instamart Sunday reported soaring orders, even bigger than Diwali, for core cricket viewing day products like snacks and drinks alongside puja flowers and an Indian cricket team jerseys just before the match started at 2 pm
“This is the event of a decade in India, even bigger than Diwali… Zepto is the perfect platform for core cricket-watching products like drinks and snacks, which is why we are seeing a significant boost in volume today” BQ Prime quoted Aadit Palicha, co-founder and CEO of Zepto as a saying.
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Sharing a graph of how the numbers exploded against a regular Sunday, Palicha said on microblogging platform X (formerly known as Twitter) that demands for puja flowers exploded just before the final match of the World Cup started at 2 am.
Palicha said, initially they thought the increase in demand for flowers was due to Chhath Puja, but later they observed a major spike as the match started.
“The religious side of India is beginning to show! Sales of puja flowers are through the roof today compared to a regular Sunday. We thought it was because of Chhath Puja, but there has been a major spike since the match started,” Palicha said.
“Major hit at Zepto HQ right now – we delivered over 100,000 cans of Thums Up for free today and the game hasn’t even started!” Palicha tweeted on X.
Zepto has supplied more than 2 lakh Thums Up drinks as part of a partnership with the brand, BQ Prime reported. “The partnership with Thump Up has been a big success in driving traffic today,” Palicha added.
Meanwhile, Blinkit also reported the highest chip sales on the fast delivery platform.
lbinder Dhindsa, co-founder and CEO of Blinkit, said the company is on track to reach a new all-time high in chip sales.
“Chips orders always peak on days when India play. Currently on track to hit a new all-time high in chip sales at @letsblinkit today🚀,” Dhindsa posted on Twitter.