For those looking for a match on dating sites, Valentine’s Day, food delivery platform Zomato seems to have come up with an idea.
The platform now allows you to find your match but there is a twist. You will be matched with a foodie having a similar taste, almost.
How to find your match on Zomato?
- On its mobile home page, Zomato users can tap on ‘Explore Now’ under ‘Celebrate Valentine’s Week’.
- After that, they can tap on “Find a match”, you will be redirected to a page titled “Find a food match”.
- Now select your gender and your preference. Click “Find a match”.
- You will be taken to a page saying you are matched with someone.
A bigger surprise awaits
The names of the matches look like people but they are not really people. They are personifications of food dishes. Mala is Malai Chaap, Gul is Gulaab Jamun, Raj is Raj Kachori and Urfi is Burfi, among others. Several users reacted to the new initiative on social media platform X.
A user under username @RahulGoradia1 wrote, “Ngl, would rather have Palak paneer all day, such a green flag sabzi”
Another user @ishaanmeet said, “O bhai Saab , #Zomato ne match making bhi shuru kar di…OMG…Ye kuch karnaama karenge is hisab se”.
This initiative comes at a time when online food delivery and e-commerce platforms are introducing new offers and incentives to buy from them, to take advantage of the Valentine’s week. Earlier this month, Amazon launched its specially curated Valentine’s Day store, which will be live until February 14th. Flipkart has introduced its special Mobile Bonanza sale which will be valid till February 15.
Zomato-owned Blinkit, recently unveiled a new feature called ‘Single Mode’ for solo shoppers. It allows users to explore a selection of products that are made to meet individual needs.
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