NEW DELHI : Snap India has appointed Saket Jha Saurabh as director of content and partnerships. Saurabh previously served as director and head media partnerships at Meta Platforms Inc., before which he was director and head of the social media giant’s entertainment and music partnerships.
Saurabh, a graduate of the Hong Kong University of Science and Technology, also served as business head of digital at Bloomberg.
India is Snap Inc.’s largest market. in California worldwide with over 200 million monthly active users. Saurabh’s role at Snap will involve enabling platform growth and community expansion in India, according to a company announcement.
At Meta, Saurabh led the company’s relationship with television networks, film studios, record labels, sports teams, creative agencies, and platforms. He was also responsible for delivering results across key strategic areas including video monetization, long-form and short-form content, and regional and language expansion.
According to a Reuters report in May last year, Saurabh was let go from Meta as part of the company’s final round of layoffs aimed at eliminating around 10,000 roles.
Content studios and streaming services are increasingly partnering with popular short video platforms to reach wider audiences across the country and create hype before the release of their shows and movies.
The loyal fan following of these platforms serves as a ready base of a young, digitally savvy audience, and creators who are often seen collaborating with major stars come up with innovative concepts for short clips that immediately grab the attention of viewers.
These partnerships can extend from songs to dialogue launches, helping to boost reach in the tier two and tier three cities in particular.
Several film studios and marketing professionals emphasize that it is time to align campaign strategies with evolving audiences, slow down on traditional media interactions and public appearances, and utilize social media not only for promotion, but also to be part of the film or create content. around it.
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Published: 14 Apr 2024, 13:55 IST