Online insurance platform InsuranceDekho has decided to stop issuing travel insurance to Maldives amid a diplomatic row between India and Maldives over the disparaging remarks against Prime Minister Narendra Modi by Maldives Deputy Youth Empowerment Minister Mariyam Shiuna. InsuranceDekho highlighted the beauty of Indian islands like Lakshadweep and said it is time to explore our own island treasures.
“We at InsuranceDekho have decided to immediately stop issuing travel insurance to Maldives on our platform. We stand united with our country and aligned with our nation’s interests. It is time to explore our own island treasures, such as the beautiful Lakshadweep, which beckons with unparalleled beauty and charm,” said Yajur Mahendru, product manager at InsuranceDekho on LinkedIn.
Earlier, online travel platform EaseMyTrip decided to suspend all flight bookings from Maldives due to the diplomatic rift between India and Maldives. The platform also started a Lakshadweep visit campaign and started #ChaloLakshadweep on X (formerly Twitter).
Lakshadweep vs Maldives
The disparaging remarks of 3 Maldives government ministers came when PM Modi had just completed his visit to the Union Territory of Lakshadweep and shared some beautiful pictures appreciating the beauty of the archipelago. The government has recently made certain efforts to boost the tourism potential of our island territories.
The recent visit of PM Modi and the subsequent controversy with Maldives increased India’s interest in traveling to Lakshadweep as people started canceling their Maldives trips and the search interest grew for Lakshadweep. Online travel company MakeMyTrip informed on Monday that since PM Modi’s visit to Lakshadweep, the platform has seen a 3400% increase in searches related to Lakshadweep.
“We have observed a 3400% increase in platform searches for Lakshadweep since the Hon’ble Prime Minister’s visit. This interest in Indian beaches has inspired us to launch a ‘Beaches of India’ campaign on the platform with offers and discounts to encourage Indian travelers to explore the amazing beaches of the country. Keep watching this space!” MakeMyTrip said in a post about X.
Unlock a world of Perks! From insightful newsletters to real-time stock tracking, breaking news and a personalized news feed – it’s all here, just a click away! Login Now!
Catch all Corporate news and Updates on Live Mint. Check out all the latest action on Budget 2024 here. Download The Mint News App to get Daily Market Updates and Live Business News.
More or less
Published: 08 Jan 2024, 19:13 IST