New Delhi: Health care Has emerged as the most violative area in the half yearly assessment of complaints by Advertising Standards Council of India ,ascii), accounting for 21% of all ads tested. This surge is attributed to the large amount of advertisements for drugs and medicines. digital Platform in April-September this year.
ASCI, the advertising industry’s self-regulatory body, evaluated a total of 3,501 complaints in the six-month period ending September. Digital media remained the primary source of violations, while print and television media contributed 17% and 3% respectively. The report said nearly 80% of problematic ads were found online, highlighting the challenges in the world of digital advertising.
ASCI addresses issues related to dishonest or misleading advertisements and aggressive, harmful and unfair advertisements in competition. The report shows a 34% increase in complaints processed (4,491), as well as a 27% increase in the number of advertisements processed.
Despite regulatory restrictions, there has been an increase in the number of advertisements for products whose advertising is prohibited. About 16% of the ads processed were for products claiming magical remedies in potential violation of the law, an increase of 22% from the previous financial year.
The report states that these advertisements directly violate the Drugs and Magic Remedies Act 1954, leading to a notice being issued to advertisers advising them to withdraw or modify their advertisements. ASCI sent 565 advertisements to the Ministry of AYUSH in just six months, while 464 advertisements were sent in the last financial year.
Manisha KapoorCEO and Secretary General of ASCI said that the body is committed to address the challenges posed by digital advertising. “All stakeholders need to come together to tackle the issue of consumer online safety.”
ASCI, the advertising industry’s self-regulatory body, evaluated a total of 3,501 complaints in the six-month period ending September. Digital media remained the primary source of violations, while print and television media contributed 17% and 3% respectively. The report said nearly 80% of problematic ads were found online, highlighting the challenges in the world of digital advertising.
ASCI addresses issues related to dishonest or misleading advertisements and aggressive, harmful and unfair advertisements in competition. The report shows a 34% increase in complaints processed (4,491), as well as a 27% increase in the number of advertisements processed.
Despite regulatory restrictions, there has been an increase in the number of advertisements for products whose advertising is prohibited. About 16% of the ads processed were for products claiming magical remedies in potential violation of the law, an increase of 22% from the previous financial year.
The report states that these advertisements directly violate the Drugs and Magic Remedies Act 1954, leading to a notice being issued to advertisers advising them to withdraw or modify their advertisements. ASCI sent 565 advertisements to the Ministry of AYUSH in just six months, while 464 advertisements were sent in the last financial year.
Manisha KapoorCEO and Secretary General of ASCI said that the body is committed to address the challenges posed by digital advertising. “All stakeholders need to come together to tackle the issue of consumer online safety.”
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