Apple led the tablet market with 38% market share even as the worldwide shipments of tablets in the third quarter of 2023 (Q3 2023) decreased 7% year on year (YoY) reaching 33 million, a report said.
According to the report by market research company Canalys, Apple shipped 12.5 million iPads, followed by Samsung in second place with 19% market share and 6.2 million tablet shipments. Lenovo shipped 2.6 million tablets to grab third place with 8% market share.
While all the top three companies recorded a decline YoY, Huawei and Xiaomi – which occupied the fourth and fifth places respectively – recorded growth. Huawei captured 5.7% market share and Xiaomi 4.9%.
The market research firm said tablet shipments represent a sequential increase of 8%, reflecting a revival of the tablet market ahead of the holiday season.
“With inventories stabilizing, tablet shipments are beginning to increase sequentially. This bodes well for the upcoming holiday season, where continued discounting and new product launches are poised to drive the market back to year-over-year growth. There has been a shift in preferences toward premium devices with larger screens, influenced by evolving user needs around productivity and content consumption,” said Himani Mukka.research manager at Canalys.
Chromebook shipments are down
Chromebook shipments also fell 19% to 3.5 million in Q3 2023 as much of the back-to-school inventory cleared through the channel.Acer regained first place in Chromebook shipments with a relatively low drop of 16% compared to Q2, but shipments still fell 17% YoY, the report said. HP, which was placed in second place, faced a bigger sequential drop of 57% after previously taking the top spot.
Meanwhile, Dell maintained third place, with its Q3 shipments roughly equaling HP’s, followed by Lenovo and Asus taking the final spots, respectively, in the top five rankings.
According to Kieren Jessopanalyst at Canalys, “The growth trajectory of Chromebooks quickly changed for the worse in Q3 2023, as shipments fell 40% quarter-on-quarter following previously strong educational demand from the US market.”
According to the report by market research company Canalys, Apple shipped 12.5 million iPads, followed by Samsung in second place with 19% market share and 6.2 million tablet shipments. Lenovo shipped 2.6 million tablets to grab third place with 8% market share.
While all the top three companies recorded a decline YoY, Huawei and Xiaomi – which occupied the fourth and fifth places respectively – recorded growth. Huawei captured 5.7% market share and Xiaomi 4.9%.
The market research firm said tablet shipments represent a sequential increase of 8%, reflecting a revival of the tablet market ahead of the holiday season.
“With inventories stabilizing, tablet shipments are beginning to increase sequentially. This bodes well for the upcoming holiday season, where continued discounting and new product launches are poised to drive the market back to year-over-year growth. There has been a shift in preferences toward premium devices with larger screens, influenced by evolving user needs around productivity and content consumption,” said Himani Mukka.research manager at Canalys.
Chromebook shipments are down
Chromebook shipments also fell 19% to 3.5 million in Q3 2023 as much of the back-to-school inventory cleared through the channel.Acer regained first place in Chromebook shipments with a relatively low drop of 16% compared to Q2, but shipments still fell 17% YoY, the report said. HP, which was placed in second place, faced a bigger sequential drop of 57% after previously taking the top spot.
Meanwhile, Dell maintained third place, with its Q3 shipments roughly equaling HP’s, followed by Lenovo and Asus taking the final spots, respectively, in the top five rankings.
According to Kieren Jessopanalyst at Canalys, “The growth trajectory of Chromebooks quickly changed for the worse in Q3 2023, as shipments fell 40% quarter-on-quarter following previously strong educational demand from the US market.”