New apps like indrive, namma traveler, Friendship, bluesmartAnd rapido According to the ET report, we are trying to fill the gaps left by Uber and Ola. People familiar with the matter said addressing competition has become a regular topic in management discussions at established operators Uber and Ola. However, the challenge for these new entrants is whether they can scale up their operations to compete with the established players.
InDrive, a California-based company that operates in more than 40 countries, launched in India last year with a zero-commission model for drivers. However, it has recently started taking commission. Bengaluru-based bike taxi platform Rapido has also entered the cab services market, taking on Uber and Ola directly. Rapido plans to offer zero commission to a limited number of drivers who join its platform. Uber and Ola have taken steps to address some of the service issues faced by them, such as driver cancellations and retention of drivers. Uber introduced a feature where drivers can see the destination and estimated fare before accepting a ride, which will reduce cancellations. Ola launched a new category called Prime Plus, which guarantees top-rated drivers and no cancellation.
As new platforms emerge, companies are also focusing on reducing driver churn on other platforms. Uber has launched a rewards program to improve driver loyalty. However, with new platforms offering zero-commission incentives, existing companies may find it challenging to retain drivers on their platforms.
During a month-long campaign from November 15 to December 15, ride-hailing platform inDrive recorded a five-fold increase in driver registrations and more than four-fold increase in the number of trips on its platform.
ondc factor
The government-backed Open Network for Digital Commerce (ONDC) has allowed mobility platforms to become aggregators, increasing competition in the auto rickshaw category. Regional platforms like Namma Yatri and Yaari have partnered with driver unions to engage drivers.
Read from ETnew ride hailing apps
However, conflicts between platforms and unions, such as the recent dispute between Namma Passenger and Auto Rickshaw Drivers Union in Bengaluru, highlight potential challenges for such initiatives.
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